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Direct and manage the company’s market and brand position through building and leading the marketing team's activities.

Responsibilities

1. Strategy & planning

  • Understand the company’s direction and set the strategic marketing direction and market positioning

  • Plan and manage the marketing activities and budget accordingly


2. Branding

  • Manage the company’s brand according to the market positioning


3. Digital

  • Manage the company’s SEO / SEM / Social

  • Manage our website with the product Team

  • Build our digital content


4. Customer relationship

  • Building and managing our CRM system

  • Intriq Circle

  • Working with Product Team for our product on EDMs and Tactical promotion


5. Offline

  • Working through local marketing resources for Business Development through collaboration and events

  • Public relations


6. Analysis

  • Regular and ad-hoc reports to track and re-direct our marketing efforts


Reporting Line

  • CEO or managing Director or Marketing Director

  • Building own team of Digital and Customer relationship / Intriq Circle executive or managers

  • Local marketing resource will have cross reporting to local MD and this position

Requirements

  • Good experiences and results in marketing management, preferrable in high-end service organisations

  • Collaborative skills

  • Good analytical skills

Salary Range

S$8,000 - 10,000 per month

Head of Marketing / Marketing Director

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