Direct and manage the company’s market and brand position through building and leading the marketing team's activities.
Responsibilities
1. Strategy & planning
Understand the company’s direction and set the strategic marketing direction and market positioning
Plan and manage the marketing activities and budget accordingly
2. Branding
Manage the company’s brand according to the market positioning
3. Digital
Manage the company’s SEO / SEM / Social
Manage our website with the product Team
Build our digital content
4. Customer relationship
Building and managing our CRM system
Intriq Circle
Working with Product Team for our product on EDMs and Tactical promotion
5. Offline
Working through local marketing resources for Business Development through collaboration and events
Public relations
6. Analysis
Regular and ad-hoc reports to track and re-direct our marketing efforts
Reporting Line
CEO or managing Director or Marketing Director
Building own team of Digital and Customer relationship / Intriq Circle executive or managers
Local marketing resource will have cross reporting to local MD and this position
Requirements
Good experiences and results in marketing management, preferrable in high-end service organisations
Collaborative skills
Good analytical skills