Understand the company’s direction and focus, in particular the marketing strategy.

1. Digital marketing

• Manage the company's digital marketing activities including SEO, SEM, social media marketing and digital partnership

• Manage the digital budget and constantly optimise to achieve the best results

• Either manage directly or through marketing agency

2. Build the long-term digital marketing capability by

• Managing the company’s branding in the digital space

• Website development

3. Analysis & reporting

• Work out the KPIs with the Head of Marketing

• Monitor, track and report regular on the progress of the KPIs

• Analyse the marketing effort and expenses in relation to the KPIs and propose further actions

4. Assist in general marketing activities

• Assist in ad-hoc offline marketing activities

Reporting Line

• Report to Head of Marketing